The aesthetic treatment and beauty industry is constantly evolving with new technologies, products, and consumer demands. As we enter 2024, there are some exciting innovations and shifts on the horizon that will shape the future of cosmetic procedures and skincare. From virtual injectables to men’s grooming, here are the top predicted trends for 2024 and beyond.
Personalised, Preventative Skincare One of the biggest trends will be the personalisation and increasing focus on preventative skincare. Advances in at-home gene testing, AI technology, and data collection will allow consumers to get a deeper understanding of their own skin microbiome and genetics. Based on this personalised data, customised skincare routines and products will emerge that specifically target an individual’s unique skin needs and goals.
Aesthetic Brands of 2024
Brands like Atolla and Orig3n already create customised serums based on consumer DNA results. In 2024, we’ll see more sophisticated at-home tests that look at hundreds of genetic markers, skin biomarkers, and lifestyle factors. This hyper-personalisation will enable true preventative skincare rather than just treating existing issues. Consumers will be able to reduce signs of aging and skin damage before they even start through specially formulated products and routines tailored to their genetics, microbiome, and environment.
The Rise of Virtual Aesthetics One rapidly rising trend is the use of advanced technology to simulate aesthetic treatments and procedures through virtual consultations. Many aesthetic clinics now offer virtual consultations with potential patients using video simulation software. This allows patients to “try on” different procedures from the comfort of their homes.
For example, Crisalix uses 3D imaging and modeling to show patients what results they can expect from injectables or surgery based on uploading their photos. Similar AR and VR technology will advance further in 2024, providing even more realistic before and after visualisations to help guide treatment decisions. Virtual aesthetics reduces in-person visits needed pre-treatment and provides patients confidence in anticipated outcomes.
This shift will require clinics to invest in the latest software and visual simulation tools to remain competitive. Virtual aesthetics particularly appeals to millennial and Gen Z consumers who expect digitally-enabled, personalised service. The COVID-19 pandemic has also accelerated adoption of virtual consultations for safety. We’ll see this tech-forward approach rapidly expand as the new normal service model in the industry.
Men’s Aesthetic Treatments
The Growth of Men’s Aesthetic Treatments Another major trend will be the continued expansion of men seeking cosmetic procedures and treatments. According to the American Society of Plastic Surgeons, between 2000 and 2017, there was a 325% increase in cosmetic surgery among men. With declining stigmas and a booming men’s grooming and wellness market, this upward trajectory will continue.
Existing procedures like injectables, laser skin resurfacing, body contouring and facial rejuvenation will become more mainstream and marketed directly to men. The American MedSpa Association predicts the rise of dedicated men’s medi-spas. Major skincare brands have also launched men’s lines, including Chanel, Tom Ford, and Clinique For Men. This shift has opened the door to men’s aesthetic treatments going fully mainstream. Look for clinic marketing and male-focused educational campaigns to further drive adoption in 2024 and beyond.
Less Invasive Body Contouring The body positivity movement has led to a desire for more inclusivity, diversity, and acceptance in beauty standards. With this comes demand for body contouring and sculpting treatments that don’t require going under the knife. Non-invasive fat reduction and muscle building treatments will surge in popularity. Top treatments to watch include:
CoolSculpting - Cryolipolysis fat freezing to reduce stubborn fat on the abdomen, thighs, flanks and under the chin.
Emsculpt - Uses high intensity electromagnetic energy to build muscle and sculpt the body without surgery or downtime.
truSculpt flex - Radiofrequency treatment that melting away fat while also building muscle mass, especially in the abdomen and buttocks.
SculpSure - Light-based laser treatment that reduces fat with no needles, incisions or anesthesia required.
These non- or minimally invasive options have seen rapid growth thanks to proven results and little to no downtime. In 2024, look for more treatments focused on body contouring through muscle building rather than just fat reduction.
The Next Generation of Injectables The injectables market will continue growth trajectories, projected to reach $11.5 billion globally by 2024. However, new generation injectable products will grab consumer attention thanks to enhanced benefits and results.
The latest dermal fillers using revolutionary materials will become go-to choices for achieving natural yet long-lasting lift and volume. For example, Allergan’s Juvéderm Volux incorporates Vycross technology for optimal spread and duration up to 24 months. RHA (resilient hyaluronic acid) fillers like Teoxane’s Teosyal Redensity 1 provide exceptional hydration and easily mold for a smooth finish.
On the neurotoxin front, biosimilar products will emerge to compete with Botox. Already approved in Europe and Asia, biosimilars act identically to Botox but at more affordable price points to appeal to millennial and Gen Z markets.
Better lift capacity, reduced swelling, and flexibility will make these next gen injectables the new gold standard for facial rejuvenation in 2024 and beyond.
The Rise of Beauty Supplements Oral beauty supplements will also gain significant ground, projected to grow into a $6.8 billion market in the U.S. by 2024. Consumers increasingly want a natural, holistic approach to beauty routines. Supplements appeal to this desire while delivering targeted results and protective benefits. Key supplement trends include:
- Collagen products for reducing wrinkles and improving skin hydration and elasticity.
- Hyaluronic acid supplements to replenish moisture, especially Hyaluronic Acid Complex from NeoCell.
- Hair, skin and nails formulas like Nutrafol and Viviscal that strengthen and improve growth from within.
- Anti-aging and antioxidant supplements containing ingredients like vitamin C, coenzyme Q10, astaxanthin and vitamin B.
While not replacing procedures and cosmeceuticals, beauty supplements will become a fast-growing segment of the industry as consumers embrace natural, holistic nutrition for beauty. Savvy cosmetic brands are already launching oral supplement lines to complement their topical products.
From in-office treatments to at-home care, these five trends will lead the evolution of aesthetics, procedures and skincare in 2024. Technologies like AI and VR will enable consumers to preview results and receive tailored recommendations before signing up for treatments. Men will no longer shy away from aesthetics and anti-aging as stigmas decline.
Options like injectables and body contouring will move towards less invasive procedures with lower recovery times. Across the board, natural beauty, diversity and inclusivity will guide more brands to focus on holistic wellness, prevention and embracing realistic beauty standards. Exciting times are ahead as aesthetic medicine and skincare fully merges with tech, wellness and cutting-edge innovations to usher in the future of the industry.