The Rise of Men's Aesthetic Treatments in 2023
In recent years, there has been a significant shift in the world of aesthetics. No longer limited to women, aesthetic treatments for men have seen a remarkable rise in popularity. Men are now seeking the same benefits and opportunities to enhance their appearance and boost their self-confidence. This shift has opened up new possibilities for clinics and skin technicians, as they cater to this growing market.
Why Are More Men Seeking Aesthetic Treatments?
Several cultural shifts and motivations are driving men to undergo more cosmetic procedures:
Desire to Maintain a Youthful Appearance
With constantly advancing technology and prevalence of video conferencing and social media, men are increasingly concerned about maintaining a fresh, youthful look later into life. Small refinements can help men feel more confident and energetic.
Greater Social Acceptance
The stigma around men caring about their appearance has significantly declined. Celebrities and social media influencers openly discussing their aesthetic treatments have helped make these procedures more mainstream.
Rise of Subtle, Natural-Looking Enhancements
Newer techniques like Botox, dermal fillers, skin tightening lasers allow men to boost their appearance through subtle, gradual improvements. Far less invasive and obvious than surgery.
Competitive Job Market
Men now feel pressure to maintain an edge in the job market by looking vibrant and healthy. First impressions matter greatly in interviews and client meetings.
Single men may seek rejuvenating treatments to help attract partners, while those in relationships or marriages want to maintain their youthful vigor.
More men now take a preventative approach, starting minimally invasive treatments earlier to maintain their appearance over time.
Most Popular Aesthetic Treatments for Men
While the list continues to expand, the most requested treatments among male clients today are:
The neurotoxin Botox remains the top choice for reducing the appearance of fine lines and wrinkles on the upper face. When expertly injected, Botox can soften wrinkles on the forehead, between the eyebrows, and around the eyes for a more refreshed, youthful look. Results last 3-4 months.
Injectable fillers like Juvederm and Restylane can add subtle volume to the face, enhancing the cheeks, jawline, and chin. Men often request fillers to sharpen their jawline and bring better balance to the facial features. Common injection sites include the temples, under eyes, midface, and along the jaw.
This non-invasive fat freezing treatment uses cryolipolysis technology to eliminate unwanted fat pockets on the abdomen and flanks. A great option to achieve a leaner, more sculpted physique without surgery or downtime.
Laser Hair Removal
A popular choice to permanently remove excess hair from the back, chest, shoulders, neck, and other areas. Lasers safely prevent future hair regrowth after a series of treatments.
Medium-depth and deep chemical peels can significantly improve skin texture, reduce acne scarring, even out skin tone, and restore a healthier, more youthful glow.
This exfoliating treatment uses a wand to spray fine crystals across the skin, removing dead cells from the epidermis. Helps smooth roughness, acne scars, sun spots, and other imperfections.
Also called collagen induction therapy. Uses tiny needles to create microscopic wounds, stimulating collagen production. Microneedling improves acne scars, wrinkles, enlarged pores, and other concerns.
Why the Men's Aesthetic Market is Growing
Several factors have aligned to drive strong growth in the men's aesthetic treatment market:
Lower Stigma Around Cosmetic Procedures
The stigma associated with men undergoing aesthetic treatments has declined sharply. Celebrities openly discussing Botox, fillers, and facial rejuvenation have helped normalize these enhancements among everyday men.
Rise of Subtle, Non-Surgical Treatments
Newer non-invasive options allow men to gradually improve their appearance without the risks and downtime of surgery. Botox, filler, body contouring and skin tightening treatments offer subtle but impactful results.
Demand Among Millennial Men
Male millennials show the highest demand for aesthetic treatments - significantly higher than their older counterparts. The 25-40 demographic embraces cosmetic procedures as part of a regular grooming and self-care routine.
Influence of Social Media
Platforms like Instagram and TikTok provide men easy access to observe subtle aesthetic treatments. Social media is also driving unrealistic beauty standards for men as well.
Prevention Over Correction
More millennials now take a preventative approach, opting for minor treatments earlier to maintain - not drastically change - their looks over time.
Clinics now use gender-neutral branding and messaging to resonate with male clients. Men also gravitate to male providers who understand the desired aesthetic outcomes.
Key Demographics Seeking Aesthetic Treatments
The demographics seeking cosmetic treatments are diversifying, but a few groups show the highest interest and year-over-year growth:
- Millennial Men
- Higher Income Urban Professionals
- LGBTQ Community
- Gen Z (Ages 18-25)
What's Driving the Demand Among Younger Clients?
Men aged 25-40 show the most rapidly growing demand for aesthetic treatments. What factors are driving more younger males to accept and pursue cosmetic procedures? Platforms like Instagram and TikTok provide endless exposure to refined “after” photos. Male influencers share their subtle transformation journeys.
Younger generations of men exhibit more comfort openly discussing appearance and cosmetic treatments. Reduced stigma about pursuing procedures.
Male celebs and influencers from TV shows such as Love Island and winners act as brand ambassadors for procedures like Botox. Their transparency helps influence men’s attitudes. Younger men are opting for minor procedures earlier to maintain their appearance over time. Less interest in drastic anti-aging measures later.
Men seek aesthetic treatments to gain confidence and hold their own in an increasingly competitive job market and dating scene. Men’s lifestyle outlets like GQ and Men’s Health frequently cover the latest aesthetic treatments for men.
Targeted Digital Marketing - Clinics now tailor targeted digital ads and content to inform men on specific procedures which never used to be the case.
Rise of “Bro-tox”
Botox retains its popularity among men for its ability to soften wrinkles and refresh the upper face subtly, when administered by an expert injector.
Well-placed dermal fillers can provide understated augmentation to restore volume loss in the cheeks, temples, chin and jawline all popular areas with men.
Lasers Over Surgery
Non-surgical skin tightening and resurfacing lasers provide gradual improvements without operative risks and downtime.
Moving Away from the "Frozen" Look
Men express aversion to looking overly refined, opting for treatments that provide natural-looking results.
The Growing Medi-Cheek Lift
This new treatment subtly lifts and firms the midface through strategic filler placement along the cheekbones, becoming more popular with men for a more chizzled look. Giving shape and reducing wrinkles.
Looking Ahead to the Future of Mens Aesthetics
The presence of more male skin technicians and aesthetic professionals who understand men's desired treatment outcomes and communication style.
The men's aesthetic treatment market is growing rapidly as perceptions shift and new procedures emerge. Expanded treatment options like opical skincare, new microneedling techniques, and body contouring variety will increase. The men's category will only expand further as more men explore the benefits of minimally invasive aesthetic treatments in the years ahead.
- Men are seeking subtle, natural-looking results - not drastic changes. Less is more.
- Younger generations are driving demand, taking a preventative approach.
- Social media provides inspiration yet unrealistic expectations. Thorough provider vetting is key.
- Combination therapies and hi-tech consultations will gain prominence in the future.
- This expanding market represents a significant opportunity for clinics catering to men's aesthetic goals.